Monday 11 October 2010

Vibe Magazine Analysis

The title of the magazine is Vibe. The genre for this magazine is hip-hop. The main image is of recording artist Drake who is most famous for being in Lil Wayne's record label Young Money Entertainment. He is a rising star in Hip-Hip and very famous globally. 


The target audience for this particular magazine would be people interested in hip-hop which in these time are teenagers. You can tell this by the rapper's posture and the way he is standing. You can also know by the way he is dressed because many teenagers would like to dress as their role models and favourite singer. As you can see Drake is wearing a baseball cap and many teenagers who are fans of hip-hop wear these particular caps aswell. 


The main image is a medium close-up of Drake in a natural pose. He is making eye-contact with the reader and this is how the reader interacts with the magazine. The image does relates to the music genre  because most rappers and hip-hop artists would be seen also wearing a baseball cap just like Drake, such as Lil Wayne, The Game and Jay-Z.


The image is framed around Drake and the shot taken straight on at him. The frame cuts through his elbows. The clothes that Drake is wearing are black (black cap and black shirt). he is not wearing any make-up as you can see because most male Hip-Hop artist would prefer to wear any. The colours that have been used are Black, Yellow and White. This contribute to the mood because black and white symbolizes unstoppability and the yellow is used to make the magazine stand out from the others. Also the black and white makes the magazine look more serious. The image relates to the audience because most men around his age would give a standard serious pose for a magazine. The facial expression of the Hip-Hop artist is natural and looks like nobody can stop him from doing what he does. 


The name of the magazine is VIBE and Vibe means emotional atmosphere and it also means the rhythm of a song. This reflects the content and target audience because in the magazine it tells you about how these Hip-Hop artists feel about there passion for hip-hop and how they feel. The typeface that has been used for the name of the magazine is a thick 'impact' like font and the font for the strap lines looks like normal font like 'arial'. The copy has been put around Drake, the text is around him. The size of the text is average, not too big and not too small. The important strap lines are a little bigger size than the less important ones.

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